The Approach IT Newsletter
January 2010
Dear [FIRSTNAME],
Happy New Year everyone. We hope you have lots of exciting plans for 2010.
The Approach IT newsletter now has over 2200 subscribers. If you know someone who might like to receive this newsletter please forward it on and ask them to subscribe at our website: www.approachitsolutions.com
The JD Approach Team
Website of The Month
Ruby Slippers is a leading marketing and communications company based in Sheffield.
Approach IT are proud to have provided the new look
Ruby Slippers website.
Useful Tip
Turn Automatic Bullets or Numbers ON or OFF in Microsoft Word
Click the Microsoft Office Button and then click Word Options.
Click Proofing.
Click AutoCorrect Options, and then click the AutoFormat As You Type tab.
Under Apply as you type, select or clear the Automatic bulleted lists check box or the Automatic numbered lists check box.
Dates for Your Diary
Improve Your Online Marketing
A 1 hour workshop on everything a small business needs to know to promote their brand on the internet and get more website visitors.
Fir Vale Enterprise Centre
Owler Lane, Sheffield, S4 8GB
Wednesday 20th Janary 2010
Wednesday 17th February 2010
£15 plus VAT
Click Here to Reserve a Place
OOO
Business Emarketing Bootcamp
Build your business Emarketing plan in one day with our intensive Saturday bootcamp.
5 Star Computer Training
Saturday - Date to be confirmed
8.30am till 2.30pm
Click Here to Reserve a Place
OOO
Thank you for reading this newsletter, it was produced using our online e-marketing tool for small businesses, if you would like to do the same for your business, please click the link below
www.jdmessage.com
Is Your Website Working Properly?
At Approach IT we have revised our website auditing service to include a full analysis of your website and other instances of your company name or brand on the internet. We will collate all our data in to an easy to understand report together with in depth recommendations for how you can improve your site, its rankings and popularity. The report also provides suggestions for further site promotion and online marketing techniques to help you make the most of your online presence.
The Website Audit Report covers the following areas:
• Website Analysis
• Disability Compliance
• Content
• Link Analysis
• Design
• Functionality
• Search Engine Optimisation
• Online Presence Analysis
• Site Recommendations
• Marketing Recommendations
Prices start from £50 plus VAT. Please click here to contact us for more infomation on this service.
How to Implement a Social Media Strategy
For many businesses this year will see their marketing strategy move in to the arena of social media. With hits on FaceBook overtaking Google on some dates over the holiday period the power of online social media is something that most companies can no longer ignore. It is the platform that more and more customers are choosing to make informed decisions on their purchasing decisions. Today's young people are far more interested in what their friends think than any advertiser's message.
Here are our top tips to help you get started with a social media marketing strategy in 2010:
- Establish your objectives - decide what you want to acheive through your social media activities. Is it to collect contact data, market research or build brand awareness. Set yourself some clear goals before you start.
- LISTEN - Social media is all about involving your customers in your brand decision and taking their opinions in to account. Social media provides an excellent view in to the thoughts and feelings of your potential customers and you should listen to what they are telling you and others about your product or service.
- Involve your employees - Your social media strategy should encompass everyone in your company. Your employees, stakeholders, customers, partners and suppliers can all help you to spread the right message as long as they know what it is that you are trying to acheive.
- Link it all together - make it easy for potential customers to find you through social media. Include links to your FaceBook page, Twitter feed, LinkedIn profile and any other presence on your website and in all your emails and communications.
- Drive traffic to your website - social media is an excellent way to drive traffic back to your main company website. Regularly include links in your feeds and blogs that point to specific content and promotional information on your main website.
If you would like extra help with your social media strategy and marketing your business online, contact us to see how we can help with training, consultancy, SEO and online marketing services.
Multimaps Launches Outlook Add In
Popular mapping website multimaps have launched an add-in for Microsoft Outlook. An auto-update feature will soon be available for you to add a map to your e-mail signatures as well.
Meeting requests maps
Add maps to your meeting requests and emails so your customers, colleagues or friends can easily find you. You simply click add map and the new map selection window will pop up.
Contacts maps
Once you've installed our tool, you will also be able to add maps to your contacts. Directions, maps or Bird’s Eye views are now just a click away.
Click here to download and install the Multimaps Outlook Add-In